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Thursday, December 29, 2011

Party Rock Anthe

Party Rock Anthe

"Party Rock Anthem" is a song performed by American electro recording duo LMFAO (Stefan and Skyler Gordy), featuring British singer Lauren Bennett and GoonRock. It was released as the first single from their second album Sorry for Party Rocking in 2011. It interpolates lyrics from Rick Ross' song "Hustlin".[1] The single has gone to number one in Australia, Belgium, Brazil, Canada, Denmark, France, Germany, Ireland, New Zealand, Switzerland, the United Kingdom and the United States. It also reached top five in Norway and Italy.
The song spent eleven weeks at number one in New Zealand and ten weeks in Australia. It is the longest-running number one single in New Zealand since Smashproof's hit single "Brother" in 2009, selling over 45,000 copies there, whereas in Australia, it is the longest-running number-one single since "I Wish I Was a Punk Rocker (With Flowers in My Hair)" by Sandi Thom in 2006 and the best-selling single of 2011.
"Party Rock Anthem" is a mostly electronic composition. It has sold over 4,734,000 digital downloads in the United States[2] and reached number one in the U.S for five straight weeks. Billboard Hot 100.[3] It also became the seventh song in the chart's history to spend at least 25 weeks in the top 10 of the Billboard Hot 100.



The music video, choreographed and appeared by Quest Crew members Hokuto Konishi, Victor Kim, Ryan Conferido, Steve Terada, Aris Paracuelles, Brian Hirano and Ryan Feng, is a parody of the 2002 horror film 28 Days Later. Director Mickey Finnegan described the concept: "The concept of the video, there's been an epidemic, the world has gone crazy, as soon as the song came out, everyone got possessed and all they want to do is to shuffle, everyone is a shuffler."[citation needed] The video features the Australian dance style the Melbourne Shuffle throughout, incorporating elements of US-style hip hop. The widespread success of the song and video clip has further spread the popularity and adoption of the Melbourne Shuffle to a global audience, as well as its adaption to other dance cultures, such as US hip-hop and breakdancing.
The opening caption explains that Redfoo and SkyBlu both fell into a coma due to "excessive party rocking", and that their single was released the following day. Following the caption "28 DAYS LATER", both Redfoo and SkyBlu are seen in a deserted hospital, waking up from their coma in a style similar to that of Cillian Murphy's characte in the original film.

Scene from the music video of "Party Rock Anthem".
They exit the hospital to a deserted street, full of litter and abandoned cars. They then spot a man "shuffling" to the infectious song before they are quickly grabbed by another man in a dress-shirt (played by Malcolm Goodwin), a parody of the Left 4 Dead character Louis, who hides them behind a car and explains to them that, since the single came out, everyone across the world simply "shuffles" all day long. Mid-conversation, the song begins to play in the street, and the man quickly hands them the Beats by Dr. Dre earphones for the purpose of muting the song. The two insert the earpieces, and are told to play along. Soon, the street is filled with "shufflers", including label mate Colette Carr, all dancing to the song. When another young man, sporting an Atlanta Braves cap, tries to escape from a building, he is surrounded by the dancers in a style indicative of a zombie mob, before re-emerging with new clothes and shuffling, having been 'infected'.
Frightened after observing the fate of the other man, Redfoo and SkyBlu begin to dance along with the others, pretending to be infected too. After the line "No led in our zeppelin", the shot cuts directly to the side of a building similar to the cover of Led Zeppelin's 1975 album Physical Graffiti. This is a nod to the English rock band, whom the duo has cited as being a personal influence. Halfway through the video, the previously uninfected young man dances towards Redfoo and SkyBlu, who look terrified. The video fades to black, but quickly opens to a new shot, in which it becomes apparent that they have been infected, as they sing "Every day I'm shufflin", and begin to dance with the rest of the infected for the remainder of the video, finishing with the caption and interpolation of "Every day I'm shufflin







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